Vitamins
Vitamins are the non-negotiables: compounds the body needs and cannot make in sufficient amounts, so they have to arrive from outside. That makes them the least glamorous and most defensible category in supplementation, provided the dose and the form are honest.
Biotin, vitamin B7, opens the group. It is the cofactor behind keratin, the structural protein of hair and nails, which is why it anchors our beauty gummy and the entire hair, skin, and nails category worldwide.
We add vitamins the way we add everything: one at a time, named outright, dosed with intent, and tested every batch. Watch this group grow as the daily fundamentals of the line fill in.
The category also carries the most noise. Multivitamins with sixty trace inputs make big promises and test poorly against them. Our answer is the opposite shape: single vitamins, chosen for a clear mechanism, at a dose that means something, verified batch by batch.
Biotin leads Biotin Beauty Gummies in the Beauty collection. Meet every active type on the actives page.
Vitamin B7
Biotin
An essential cofactor the body uses to build keratin, the structural protein hair and nails are made of.
A daily beauty fundamental, formulated to support normal hair, skin, and nail maintenance.
Read the full profileShop the Vitamins collection
Straight answers.
Why start the vitamin group with biotin?
Because its mechanism is direct: biotin is the cofactor for building keratin, so it supports normal hair, skin, and nail maintenance in the plainest sense.
Are gummy vitamins less serious?
The format does not decide seriousness; the dose and testing do. Ours are precision dosed and third-party tested every batch.
Will more vitamins be added?
We are evaluating other essential vitamins for future products. Each addition will follow the same pattern as biotin: a single vitamin with a clear mechanism, named on the label, precision dosed, and third-party tested every batch.